Want to amplify the intensity of your shadow? All you have to do is spread another layer of the cosmetic emulsion. The creamy consistency blends with little effort, so you can build up the pigments for maximum opacity without flaking. I often add yellows, pinks, and blues to different parts of my lids for a rainbow sherbet vibe, and the hues don’t blend when I polish them with my fingertips.
If you’d rather keep your fingers free of paint, I love to apply the cosmetic emulsion to my lids with a flat eyeshadow brush, like the Best of Beauty award winner. Merle Norman Makeup Artistry Eyes # 2. The color gain is truly breathtaking with this application technique. White aka # 0004, in particular, is the less streaky white cream shade on the market if you ask me.
Merle Norman Cosmetics Makeup Artistry Eyes # 2 Brush
Although Depixylm cosmetic emulsion won the Best Cream Eye Shadow category, it excels in others like cream blush and eyeliner. Obviously you can use any color for your typical black liner for technicolor fenders. Or if I happen to work with a pink, red or orange cosmetic emulsion, I’ll take any excess pigment I have left on my finger (or brush) and apply it to my cheeks for a blush. coordinated cheeks. The pigment surprisingly blends into the skin without amplifying its texture, likely because it has a decadent, thick, buttercream-like consistency.
Indie-beauty Beekman 1802 has always been a special brand. Founded by married partners Brent Ridge MD and advertising director Josh Kilmer-Purcell, she was born by accident. After buying a farm upstate in Sharon Springs, NY as a weekend getaway in 2007, they simultaneously found themselves without well-paying urban jobs due to the recession.
Retiring to the farm to consider next steps, they were called in by neighbor John Hall whose herd of 80 goats lost their home. As a token of kindness, they invited farmer John and his goats to come in and the rest is history.
Kindness as a corporate mission
“We always say we started with that one act of kindness. It paved the way for our entire business, ”says Dr. Ridge. “We never wanted to be a big beauty company, but that’s just the way it took us. “
They didn’t even know beauty would be their next calling, but with a herd of goats on hand, they started there. “We just searched on Google what we can do with goat’s milk,” says Dr. Ridge.
They discovered that goat’s milk is a healing balm for sensitive skin that has been proven for centuries. They also found that there wasn’t a lot of competition in goat’s milk soup. While it was a staple of farmers’ markets for small manufacturers, it was not readily available to a wider audience due to supply constraints.
They had a solution for this, so they turned to other neighbors to learn how to make goat’s milk soap. They started producing it for good and selling their soap direct to consumers online after appearing on “The Martha Stewart Show” and their Beekman 1802 Mercantile store on Main Street in Sharon Springs.
Their big break came in 2013 when home shopping channel Evine, now ShopHQ, came calling. They were ready for prime time after starring in a reality TV show, “The Fabulous Beekman Boys,” which ran for two seasons from 2010 to 2011. Starting with its flagship goat’s milk soap, they got together. are extended to other natural skin care and cleansing products and has become a bestseller.
Then, in 2018, Beekman 1802 switched to the larger HSN and QVC of Qurate.
QVCA home shopping channels and became an even bigger hit there. The key to the brand’s success is the on-air neighborhood friendliness that Ridge and Kilmer-Purcell convey on the teleshopping medium, not to mention the kids they bring to the set.
“There is something about being live that is magical. This allows for a more intimate shopping experience, ”says Kilmer-Purcell. “We have always believed that there are two key ingredients in our products: goat milk and cuteness.
“It’s easy to talk about goat’s milk. It’s hard to tell people you’re nice, ”he continues. “When you’re on TV and you spend hours a day in front of the customer, they’re going to see the real person you are, and that’s really why we’ve been so successful in TV retail. Finally, people could understand what we thought of our neighbors. It helped us show cuteness in a way we couldn’t on the shelves.
Show kindness to Ulta
Given their very personal way of presenting Beekman 1802 on air, they faced a particular challenge when Ulta wanted to launch the brand in 400 stores as part of their “Conscious Beauty” program highlighting brands. clean and cruelty-free beauty products.
How could Beekman 1802 be more than just a brand on Ulta’s sales floor and communicate the secret sauce that made Beekman so special from the start? They chose SnapChat as a way to bring the interactive immediacy of video to connect with in-store shoppers in a happy and friendly way.
Each Beekman 1802 mouthpiece or tabletop display features a prominent SnapChat QRcode that allows shoppers to see a virtual baby goat prancing down the aisles. And by turning the screen to their face, they can see what they would look like as a baby goat with virtual baby goat ears and nose.
It’s a fun way to experience the happy life of Beekman 1802 goat in Ulta.
“It’s about making people feel better, not just looking better,” says Ridge. “It’s the nicest thing we can do for our neighbors,” is what the company calls its customers.
Beekman 1802 became an instant hit at Ulta after Beekman’s neighbors showed up at their local Ulta stores, some with flowers and pastries in hand, to welcome Ulta staff and stores to the Beekman district. Ridge reports that Beekman 1802 was Ulta’s biggest own beauty brand launch last year.
Today, Beekman 1802 is expanding to 100 more Ulta stores, while developing more probiotic-boosting skin care products for Ulta. Dr Ridge is also a member of the Conscious Beauty Advisory Council at Ulta.
Gentle on the skin
Probiotics and their effects on the skin have been a major focus of research for Ridge as he translates his medical education and experience into skin care products.
“We learned 12 years ago that goat’s milk soap preserves the skin’s acid mantle because it has the same PH as the skin. Now our research continues to advance and we are devoting more resources to research in terms of skin microbiome nutrition, ”Ridge said.
“This is the future of skin care. Clean beauty used to be about removing things from the skin, but now it’s about nurturing the skin’s microbiome ecosystem, ”he continues.
This is what Ridge and Kilmer-Purcell call “Clinically Kind” skin care. And their dedication to kindness runs from the skin to the community.
“We see kindness as a mission and as an approach to wellness,” Ridge says. “We believe that a little softness on the skin creates a ripple effect in personal care. A little act of kindness in our communities and neighborhoods does the same. “
nice to all
To extend their brand of kindness, the company very early on developed a kindness program for new employees. The success there led them to offer a benevolence program to their neighbors through a four-day immersive experience. They offer about ten Kindness programs per year and slots for 20 people sell out almost immediately.
“People come to Sharon Springs from all over the country and are visually, tactile and experientially learning the principles of kindness and how to incorporate those principles into their daily lives,” he says.
“There is a body of research showing how kindness plays a role in health and well-being. It consistently helps manage stress, cortisol levels, and inflammation. Kindness is good for you and good for those you are nice to, ”he adds.
Currently, Beekman 1802 is partnering with the nonprofit Kindness.org to further spread the message of kindness to businesses and organizations that want to make their workplace a better place.
Baiting from the farm
Beekman 1802 gives a new definition to the “bootstrapping” of a business, since it is advisable to wear a pair of boots when venturing out on the farm. From day one, they’ve taken small steps to start a “neighbor by neighbor” business, as they say, without venture capital funding to spur growth. It pays off, because Beekman 1802 has a net-promotor-score (NPS) of over 90, which is a record in the beauty industry.
“It’s very important for us to control as many parts of the process as possible. We control all aspects of the manufacturing. We control our service experience with our neighbors and in-house shipping, ”says Ridge.
“We control every aspect because we want the customer we consider to be our ‘neighbor’ to feel this kindness at every point of touch of the brand,” he concludes.
According to a survey by the Pennsylvania Health Care Association (PHCA).
Dozens of association members responded to a September survey to measure the state of nursing homes, assisted living communities and personal care homes in Pennsylvania as the COVID-19 pandemic continues. Members who took part in the survey said they have lost nearly 20% of their membership since February 2020.
According to CareerLink’s list of job openings, there are more than three dozen jobs available in area nursing homes. Maria Joseph Manor in Danville has nine jobs listed, while Nottingham Village has seven. There are also openings for Milton Rehabilitation and Nursing, Watsontown Rehabilitation and Nursing, Mountain View Nursing Home in Northumberland County, RiverWoods outside de Lewisburg and Grandview Nursing and Rehabilitation near Danville.
“The long-term care workforce crisis was a concern long before the COVID-19 pandemic, but we are now seeing the real consequence: Our vulnerable seniors in Pennsylvania are turned away when they seek care. care, ”said Zach Shamberg, President and CEO of PHCA. “A direct care workforce shortage means that a state with one of the country’s oldest populations will not be able to meet its obligations to our elderly, forcing elderly patients to stay in the home. hospital or returning home without the resources and support they need. “
The state Department of Health reports that 76,967 residents of Pennsylvania long-term care facilities and 16,413 employees have tested positive for COVID-19 since March 2020 at 1,634 facilities. Locally, there have been 2,286 cases related to the Valley facilities.
Todd Andrews, president of the community continuing care retirement division of Asbury Communities, owner of RiverWoods, said that even with an all-employee vaccination mandate that goes into effect on October 30, the staffing was adequate.
He said 84 percent of RiverWoods staff are already vaccinated.
“Given the relatively small number of unvaccinated employees today, we do not anticipate staffing issues,” he said. “RiverWoods has not been immune to the national workforce shortage, but we have used a variety of strategies to ensure residents receive the care and services they expect and deserve. We have a lot of very dedicated people. The associates still have a week or so to receive their first dose of a two-dose or Johnson & Johnson vaccine, and we hope others will choose this route. We have a process where staff can request religious or medical exemptions, but overall those numbers are small.
“Since the requirement was announced, we have constantly told those who are not vaccinated that we appreciate them and hope that they will choose to stay with us, but that we have to push for health and well-being. residents first. “
RiverWoods staff appear to be the exception to the rule, according to the survey.
Due to understaffing, 74% of those polled – including 85% of the 50 nursing homes that responded to the survey – said they had had to limit or suspend admissions in the past six months. This prompted nearly 50 percent of respondents to create a waiting list for seniors in need of care.
Looming COVID-19 vaccine mandates further fuel concerns about labor shortages. According to the PHCA, 34% of Pennsylvania nursing home workers – at least 32,000 employees – are unvaccinated, reflecting the state’s population vaccination rate. At that time, suppliers will be forced to lay off unvaccinated workers.
Andrews said Asbury Park held five raffles of $ 1,000 at each of the facilities overseen by the company for workers who received at least one injection.
“Since the requirement was announced, we have always told those who are not vaccinated that we appreciate them and hope that they will choose to stay with us, but that we have to push for health and well-being. residents first, ”Andrews said. “Our leadership team and nurse educators work hard to build trust and have open conversations that address each person’s unique concerns. This is a new vaccine and a new world we are navigating in, and we need to listen and respect the questions that arise. “
To help alleviate some of the shortages, Senator Judy Ward proposed SB 729, supported by the PHCA. The bill would allow online study of the theoretical and theoretical components of the state-approved Certified Nursing Assistant (CNA) training program and blended delivery for the laboratory or clinical component of the training. The state-approved nurse aide training program currently includes at least 120 hours of classroom and clinical training.
“This review allows more people interested in becoming an CNA to consider it by taking online courses and helping to address a long-standing problem of labor shortages facing the nursing home industry. is facing, ”Ward said. “Online education gives individuals the ability to take classes on their own schedule and the convenience of completing homework at home.
Parfums Christian Dior announces the appointment of Francis Kurkdjian as Creative Director Perfumes. He will lead the creation of the House’s fragrances.
As artistic director and perfumer-creator of Maison Francis Kurkdjian, which he co-founded in 2009 with Marc Chaya and which has been part of the LVMH group since 2017, French designer Francis Kurkdjian is considered one of the main global players. of perfumes today. He will remain artistic director of Maison Francis Kurkdjian.
A precocious talent, he was only 25 years old when he composed his first male perfume, The male by Jean-Paul Gaultier, who launched his career. Passionate artist and exceptionally talented perfumer, he has continued to move forward after this first success, redefining the very concept of perfume, in particular by opening a bespoke perfume workshop in 2001.
He is also known for creating striking fragrances for legendary perfume houses, including Dior, for which he composed Black water and White Cologne for the Christian Dior Private Collection. In 2008, he was named Best Perfumer by Cosmétique magazine, and several of his fragrances have won international awards. In 2009, he was made Chevalier des Arts et des Lettres.
A visionary who is constantly expanding the range of possibilities for perfumes, Francis Kurkdjian brings an artistic dimension to olfactory creation. He has signed numerous collaborations with renowned artists such as Sophie Calle and choreographer Christian Rizzo. His continuous aesthetic journey has also led to olfactory installations and memorable performances in settings as superb as the Grand Palais and the Palace of Versailles, a unique place that has long resonated with Maison Dior.
Laurent Kleitman, Chairman and CEO of Parfums Christian Dior, comments: “Francis Kurkdjian is a visionary perfumer and a passionate artist who brings all his creative energy, his know-how and his demanding professionalism to Dior perfumes, to shape the future Dior perfumes that will conquer the world. Francis will build his creations from ‘an exceptional olfactory heritage that began in 1947, anchored in the use of exceptional flowers and daring creative initiatives. “
Francis Kurkdjian adds: “It is a huge honor for me to join Parfums Christian Dior, a House with a rich history of inspiration and a creative spirit resolutely turned towards the future. I am delighted to share my vision through my fragrance creations. Working at Maison Dior while continuing to create for my own Maison is a great privilege. I would like to sincerely thank Bernard Arnault for renewing his confidence in me within LVMH, and I warmly thank Claude Martinez, Stéphanie Medioni, Laurent Kleitman and Marc Chaya for their support. “
Francis Kurkdjian succeeds François Demachy, Dior Perfumer-Creator since 2006.
Creator of exceptionally talented perfumes, François Demachy has boldly revisited iconic fragrances from the Dior heritage such as J’adore and Miss Dior, also exploring new avenues with scents in La Collection Privée Christian Dior. Its most notable success remains Sauvage, a global phenomenon launched in 2015 and the best-selling men’s fragrance in the world. Grasse passionate about flowers, he has worked in particular to provide Dior perfumes with the best ingredients, multiplying exclusive partnerships with young flower growers from Grasse.
“François Demachy will remain one of the most outstanding talents among all those who have helped celebrate the unique Dior spirit and perpetuate the Dior dream. Its perfumes are treasures that will remain timeless. It was an extraordinary adventure and a great honor to work with him both in Paris and in Grasse ”, explains Laurent Kleitman.
LVMH – Moët Hennessy Louis Vuitton SA published this content on 10 October 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on October 10, 2021 10:41:06 AM UTC.
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How to buy Sephora from Coles
What are black and white and could they bring Coles over $ 1 billion in revenue in the next few years? This is Sephora of Coles, and by the time of its official launch in August, the strategic partnership has already got off to a good start.
Coles announced the first of the beauty division of the Sephora brand in more than 20 states, with more than 100 Prestige beauty brands. While the partnerships between Sephora supporters are highly anticipated, they are also appealing to Cole buyers. Shoppers can enjoy the convenience of having two stores in a physical store, as well as a number of perks in the arrangement, including double rewards in the loyalty programs of both retailers.
Why is Sephora at Coles now?
Prior to 2021, the location of Sephora Inside JC Penney was close to 574. According to August 2021, the unique shop-in-shop arrangement was successful for several years, but JCPenney’s bankruptcy filing in 2020 would have strained its relationship with Sephora. Nasdaq articles. Soon after, Sephora started looking for new physical partners in-store and found Kohl’s to be the most promising option.
By February 2021, Sephora Press Release It was planned to launch 200 Sephora at Coles in 29 states. So Joint Press Release With Spring Coles and Sephora, retailers have announced that they will predict 400 Sephoras in Coles locations by 2022. By the end of 2023, that number is expected to more than double in 850 locations across the country. nationwide.
How to buy Sephora from Coles
Buy Sephora at Coles
All Coles branded Sephora is presented as a 2,500 square foot open concept storefront of retail space with updated lighting and visual merchandising. A Sephora-trained advisor is onsite and based on his experience in the cosmetology retailer’s signature store.
Coles Sephora sells a carefully selected assortment of 125 Prestige Beauty brands and sells 8,500 products in each store. Similar to Sephora’s independent location, Kohl’s Sephora focuses on completely immersive and hands-on product discovery.
Buy Sephora online at Coles Online
In addition to being Coles Sephora, shoppers can purchase makeup, skin care, hair and fragrance products from the new Sephora brand storefront on Cole’s website.
Buyers can add Sephora products to their cart along with Kohl products to save maximum shipping costs. This makes it easy to reach the minimum free shipping threshold for many orders.
You can easily find a particular product by using the Search Store option on the product page, which lists the stock status at nearby Sephora at the location of the call.
Almost all Sephora products are eligible for contactless calling at participating stores and in-store pickup options.
Sephora, located in Call’s online storefront, also borrows some of the more popular features from Sephora’s own website. For example, every cosmetology page has ingredient details, often detailing both “highlighted ingredients” and “ingredient calls”. Product reviews posted on Sephora have moved to Kohl’s website.
Double reward with Coles Sephora
Sephora and Kohl’s both have loyalty programs in place, and the new partnership allows buyers to double their revenue. All members must use the website. The mechanism is as follows.
The Coles Rewards program now allows buyers to earn 5% on every purchase, including Sephora when purchasing Coles. The reward will be converted into $ 5 Coles Cash and can be applied towards choosing to buy Coles.
With Sephora Beauty Insider, members can earn 1 point for every $ 1 spent on each purchase of Sephora in Cole beauty products. Plus, it gives you special access to savings events and in-store experiences.
Both rewards programs provide loyalty members with special birthday gifts and personalized benefits throughout the year.
The best Sephora products you can buy right now from Coles
Rihanna Profilt Soft Matte Longwear Liquid Foundation Fenty Beauty
A best-selling 50 shade formula, this liquid foundation is highly regarded for its full, long-lasting coverage. It dries on the carpet and has the effect of blurring the pores, for a natural and smooth finish.
Sold by Coles Sephora..
Sunday Riley Good Gene All-in-One Lactic Acid Treatment
Ideal for managing hyperpigmentation and large pores, this alpha hydroxy acid treatment exfoliates the skin, leaving it smooth and luminous. Prickly pear extract is added to a gentle formula popular with sensitive skin to reduce redness.
Sold by Coles Sephora..
Makeup Forever Aqua Lip Water Resistant Lip Liner
This waterproof lip liner with a lip cream formula can be worn alone or with other lip products. The formula was water tested for 5 hours by the Paris Aquatic Ballet – and it remained vibrant and stain resistant after a few routines.
Sold by Coles Sephora..
Although this is a classic compact powder blush, the shade collection includes some of the most coveted colors in the industry. The award-winning formula features buildable and mixable silky micronized powder pigments.
Sold by Coles Sephora..
Oraplex Hair Perfector No.3
Suitable for all hair types, this olaplex restorative treatment helps manage chemistry, heat styling, and even damage from tight ponytails. Clean with Sephora product. That is, it does not contain the harsh ingredients commonly found in other hair products.
Sold by Coles Sephora..
Lancôme Rush Idol lifting and volumetric mascara
In addition to adding volume and length, this Lancôme mascara enhances your lashes and wakes up your eyes. The formula does not include oils and silicones. Instead, it’s rich in antioxidants that condition and protect lashes.
Sold by Coles Sephora..
Anastasia Beverly Hills DIPBROW Ointment
Long loved for its clean, waterproof formula, this pomade is perfect for sculpting, shaping and defining eyebrows. It is available in 11 different shades in shy, warm and neutral tones.
Sold by Coles Sephora..
Urban Decay Eyeshadow Primer Potion
An award-winning formula, this eyeshadow base traps pigment for up to 24 hours without falling out or wrinkling. The lid can be slipped on with a soft sponge applicator and easily dispensed with your fingertips.
Sold by Coles Sephora..
TooFaced Soft Peach Eyeshadow Palette
These 18 unique shades include purple, bronze, coral, and pink rose. Pigment-rich eyeshadows are glowing all day long and are free of gluten, parabens, sulfates and phthalates.
Sold by Coles Sephora..
Touch The Dewey Skin Cream Plumping & Hydrating Moisturizing
Rich and luxuriously formulated, this plumping moisturizer is infused with Japanese purple rice, a powerful antioxidant that gives skin a hydrating glow. It improves hydration and minimizes the appearance of fine lines, especially around the mouth and eyes.
Sold by Coles Sephora..
Gucci Flora Gorgeous Gardenia Eau de Parfum
Intoxicating and charming, this fruity floral scent from Gucci features scents of pear, white gardenia and brown sugar. Great for layering, it comes in a pretty flowery bottle.
Sold by Coles Sephora..
Drunk Elephant B-Hydra Intensive Hydration Serum
A lightweight serum, this Drunk Elephant formula contains pineapple ceramide to increase luminosity and give the skin a smooth texture. It contains provitamin B5, a moisturizer that attracts water, and sodium hyaluronate, which draws water deep into the pores.
Sold by Coles Sephora..
Stila Stay All Day waterproof liquid eyeliner
Whether you are looking for a simple continuous line or want to create a cat eye look, this felt stila liner is perfect for precision applications. The durable formula is stain resistant and waterproof, making it ideal for all day wear.
Sold by Coles Sephora..
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Teens have always loved their fast food, and a new survey shows just how – with big chains topping the list.
Chick-fil-A, Starbucks (SBUX) and Chipotle (CMG) are among the favorites of the younger generation, followed by McDonald’s (MCD) and Olive Garden (DRI), according to a large survey by Piper Sandler.
The “Taking Stock With Teens” survey was based on responses collected between August 17 and September 16 from 10,000 teens in 44 US states, with an average age of 15.8 years.
Despite growing competition in the chicken sandwich war, Georgia-based Chick-fil-A, known for its chicken sandwiches since 1964, was the top choice of 16% of teens polled by the company for the fourth consecutive time.
Starbucks came in at No.2 for teens at 10%, down slightly from the spring, followed by Chipotle which is tied with McDonald’s at 5%. For the second time, Olive Garden was fifth seed with 4%.
Previously, Dunkin ‘Donuts took fifth place in the previous survey, while Taco Bell achieved this ranking last year.
Overall, food remained the most important category for high-income adolescent males – at 21% – followed by clothing at 16% and video games at 14%.
For women, clothing remained the top choice at 29%, up 200 basis points from last fall, followed by food at 21%, then personal care at 10%.
Overall, teen spending is up 6% from fall 2020, with the average teen spending around $ 2,274 per year.
Impossible against beyond
For the first time since spring 2020, the environment has ranked as the most important socio-political issue for teens, and the fast food giants seem to be listening.
More recently, McDonald’s announced a makeover for Happy Meal toys, which an executive called in line with the next generation of consumers who “care deeply about protecting the planet and what we can do to make it better. our more sustainable business ”.
Meanwhile, the vegetable protein market is slowly gaining the attention of young consumers.
According to the survey, 14% of teens consume plant-based meat, down one percentage point from spring 2021, with Impossible Foods as the # 1 choice for teens at 40%, followed by Beyond Meat (BYND) at # 2 with 31%, then Kellogg’s (K) Morningstar Farms capturing 22% of adolescent plant-based meat eaters.
There are still many more opportunities to grow however, of the 86% of teens who do not consume plant-based meat, 38% are willing to try it, up slightly from 35% in fall 2020. These are fast food giants. are teaming up with the plant protein giants to introduce alternative protein options to their menus.
And as of Monday, October 11, Burger King (QSR) announced plans to test Impossible Foods chicken nuggets in pilots in Des Moines, Boston and Miami. The eight plant-based “delicious chuckles” will be the second item on the chain’s Impossible Foods menu.
The Impossible Whopper debuted in 2019 and paved the way for other fast food giants to introduce meatless options, including chains like KFC, Starbucks (SBUX), Dunkin ‘Donuts, Shake Shack (SHAK) and more recently McDonald’s. The Golden Arches makes their very first plant-based burger, McPlant, created with Beyond Meat as part of a three-year strategic partnership.
According to Alon Chen, co-founder and CEO of Tastewise, this is just the start of the herbal market. He sees a “$ 14 billion opportunity over the next decade, where the question is not” if “every restaurant business should offer herbal alternatives, but” when “and what technology will prevail.”
The “natural” look often takes more time and effort than you might think. It costs time and money to look natural these days. “No makeup” makeup sounds like an oxymoron. But ask anyone in the beauty industry, which is valued at $ 445 billion, and they’ll tell you that a good chunk of those #nomakeup tagged photos online actually require multiple cosmetic products to get them. ‘look so’ natural ‘.
While popular social media trends are encouraging women to embrace their natural beauty and post makeup-free selfies, new research from the University of Georgia suggests that the natural beauty movement is not freeing women from cosmetics. In fact, cosmetics sales have actually increased alongside the rise of the no-makeup movement.
The rise of #nomakeup Published in the Journal of the Academy of Marketing Science, the study examined the relationship between the rise of the #nomakeup movement on Twitter from 2009 to 2016 and cosmetics sales in the United States. The researchers found that the move was associated with an overall increase, rather than a decrease, in sales in the majority of cosmetic product categories.
The movement claims to be about empowering women, ”said Rosanna Smith, lead author of the study and assistant professor at the Terry College of Business. “But our research has shown that the no-makeup movement actually exacerbates a key tension that women often have to deal with: they are forced to look attractive or maintain a set of beauty standards. But they are also punished or ridiculed for making an effort to maintain these standards by wearing makeup. “
The researchers wondered if the no-makeup movement may have encouraged consumers to present their appearance as natural, when their appearance actually involved “artificial” enhancements like makeup.
So they analyzed 784 selfies tagged with #nomakeup on Instagram and categorized them into two groups: “real natural beauty selfies” that actually appeared to be makeup-free and “built natural beauty” selfies where the person in the photo appeared to be wearing makeup.
“We wanted to see which look is awarded the most by others: true natural beauty that is truly makeup-free or an appearance that has been enhanced with makeup in a way that feels natural,” Smith said.
The results suggest that people may be motivated to say that they are not wearing makeup when they actually are. – Rosanna Smith, Assistant Professor of Marketing
The researchers used a machine learning model to compare the number of likes and perceived attractiveness of 3,155 additional photos. The artfully designed “natural” look won the day.
“The results suggest that people may be motivated to say that they are not wearing makeup when they actually are,” said Smith. “By doing this, they have the advantage of having an attractive appearance without the punishment that can come with others knowing that you are making an effort to obtain it.”
Finally, the researchers conducted a series of experiments to test more directly how others rate an individual’s attractiveness versus how much effort it takes to look like that.
In one study, the same selfie of a woman was shown to 633 participants with different captions: one with the claim not to wear makeup, one without any mention of makeup, and another saying the woman was wearing makeup. Participants who were shown the post with the caption without makeup rated the woman as more attractive than the same woman in the other two posts. the woman to be judged less positively, ”said Smith. “It strengthens the bond women find themselves in: you have to look good, but not the way you tried. Given this, it’s no surprise that some women feel pressured to hide their efforts.
Inequality in beauty
The beauty industry’s focus on looks that are natural yet beautiful, glamorous yet effortless is not going to end anytime soon, with companies like Glossier and RMS Beauty based on the natural but better concept.
“I don’t know how much natural beauty movements actually help women,” Smith said. “If we say we have to be what we are ‘naturally’, we often indirectly shame women who can use tools to deal with certain cosmetic problems such as cystic acne.
“Only a lucky few can wake up naturally beautiful, at least by societal standards. If we elevate natural beauty and implicitly shame beauty work, will we just end up reinforcing inequalities? “
The study was co-authored by Elham Yazdani and Pengyuan Wang, both assistant professors at the Terry College of Business; Lan Anh Ton, PhD student in the Department of Marketing, and Saber Soleymani, graduate student in the Department of Computer Science at Franklin College of Arts and Sciences.
DALLAS, October 8, 2021 / PRNewswire / – Puration, Inc. (USOTC: PURA) (“PURA”) is partnering in the processing and cultivation of hemp with the goal of establishing an industrial hemp brand cooperative under the brand name Farmersville Hemp. In the same way that Sun-Maid Raisins collectively markets to growers all selling under one brand, PURA plans to collectively market multiple hemp growers and processors under the Farmersville Hemp brand.
Today, PURA announced that the Farmersville Hemp Brand initiative includes a research effort into market opportunities for non-consumable hemp applications. PURA has initiated discussions to establish an academic partnership to expand these research efforts.
The overall global industrial hemp market has been estimated at $ 5 billion in 2019 and should reach $ 36 billion by 2026.
The global industrial hemp market includes hemp seeds, hemp seed oil, hemp fiber, CBD hemp oil, with applications in industries to include food, beverages, health products. personal care, textiles, construction and pharmaceuticals.
A key strategy for Farmersville Hemp Brand’s collective marketing initiative will be to conduct targeted, hands-on seminars for established businesses with existing products that do not incorporate hemp and demonstrate to those established businesses how hemp can be used. to innovate their existing product lines.
The company recently broke new ground on its 70-acre property in Farmersville, Texas. A construction platform has been cleared for the construction of several buildings where PURA will facilitate the practical marketing of a wide variety of products that can be derived from hemp.
Farmersville’s branded hemp facility will be able to host corporate clients for seminars to demonstrate the processing of hemp and how hemp can be used as a natural, cost-effective and even superior alternative to building materials, nutraceuticals and pharmaceuticals, clothing, fuel and plastics currently available. – to name a few. According to one source, more than 25,000 products can be made from hemp.
PURA does not intend to wait for the completion of construction in Farmersville to start his seminars. PURA intends to complete its hemp innovation program shortly and launch its first seminars in the fourth quarter of 2021.
Disclaimer / Safe Harbor: This press release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that Alkame will achieve significant sales, non-compliance with the timetable or performance requirements of the Company’s contracts, the Company’s liquidity situation, the Company’s ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive prices. In light of these uncertainties, the forward-looking events mentioned in this press release may not occur. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
For more information on Purification, visit http://www.purationinc.com
Contact: Purification, Inc. Brian shibley, [email protected] +1 (800) 861-1350
Dominique Raya holding an eye palette and brush in her makeup studio in Rose-Hill, Mauritius.
By Jacques Achille, bird
African cosmetics are attacking international brands and are seeking a big part of a growing African market. Dominique Raya hopes that his brand will gain a foothold in what is likely to become a huge market very soon.
The shelves of Dominique Raya’s cosmetics store offer an almost bewildering variety of makeup products, ranging from face powders to lipsticks, eyeshadows, compact powders, loose powders and makeup products. eyelids, eyeliners and translucent powders, all presented under the Raya brand. Cosmetics – and all based on herbal ingredients. The variety of colors offered is also suitable for all skin tone types: from light to dark skin.
“I wanted textures and colors suited to local demand and especially to customers with darker skin tones. The products are also specially adapted to our tropical climate and can withstand the sun, humidity in the air and a warmer environment, ”explained Raya, speaking to a range of products.
While her boutique and makeup studio are located in Rose-Hill, in the center of Mauritius, Raya’s cosmetic idea was born in Paris about ten years ago, while she was working there in the events and banking sector.
Now 45 years old, Raya would later choose Paris as her destination to study makeup techniques and cosmetics. During this time, she realized that most makeup products were not suitable for her skin and complexion that she inherited from her African and Indian ancestors.
“I didn’t want to have, like, a mask on my face. I wanted something more natural for myself and for girls with darker skin tones.
She also had the opportunity to prepare models who worked in different fashion events – and saw an opportunity.
“The products available were not always suitable for African and island skin. The makeup results didn’t show the models in their best light.
Her belief was also that makeup “shouldn’t change someone’s nature. It is meant to highlight the characteristics of those who use it and make them naturally more beautiful without changing who they are.
After developing skin problems using products available in France, she decided to visit one of the manufacturers. Here she learned even more about cosmetics and decided it was time to design her own brand, to specifications that would suit the Mauritian and African markets.
“I also chose an ethical product, made from ingredients that had never been tested on animals and that are 90% natural,” she said.
Raya Cosmetics was the result. Upon returning to Mauritius in 2015, Raya decided to compete with international brands in terms of quality, affordability and value for money.
“Unlike international brands who spend a lot on packaging and marketing, I decided to adopt a classy but simple presentation to avoid unnecessary expenses in order to keep prices low and give customers the possibility of having access to quality brands. at a reasonable price, ”she explained.
Dominique Raya makes up the face of a client in her make-up studio in Rose-Hill, Mauritius.
In 2017, she opened her first boutique in the northern tourist village of Trou aux Biches. Presenting herself as the main brand ambassador, she helped Raya Cosmetics establish itself as an alternative to international brands on the island. It also sponsored various national events to ensure better visibility – and these efforts quickly paid off.
Not only has Raya Cosmetics become popular among Mauritians but many foreigners have also noticed the brand. Tourists from nearby hotels walk to his studio every day, while a large number of many Mauritian expats have embraced the brand as well. Claudio Morris, a South African who has lived in Mauritius for almost 10 years, is one. She also became an ambassador for the brand.
“Other cosmetic brands I have used here in Mauritius simply flake off my face and leave my skin oily and very poorly covered in the severe humidity. A flawless appearance is a top priority for me and Raya Cosmetiques never disappoints, ”Morris explained.
The brand’s notoriety continues to grow and the products are now displayed in more than twenty points of sale in Mauritius and Rodrigues.
Although her expansion plans involve increasing her workforce, Raya also has her eye on mainland Africa. “My wish is to be able to have my products manufactured on the continent itself,” she said.
The youngest of 10 children from a modest family in Mauritius, Raya believes that hard work and patience pays off.
“My mother worked as a maid for the rich. She raised her children on her own after the death of my father, who was a mechanic. It made me realize that hard work always pays off and that is the only way to get ahead in life, ”she said.
After college, she worked in the tourism industry where, in five-star hotels, she learned the concept of taking care of her personal image – and her body.
“It was then that I developed a real passion for makeup.
Later she moved into the banking industry and, thanks to her contacts, had the opportunity to travel and work in different countries. At the same time, she joined the world of events and helped bring international artists such as Tiken Jah Fakoly, Wailers, Gentlemen, Morgan Heritage and many others to Mauritius.
“Finally, I decided to move on to something that I would like even more. So I decided to go to Paris to study makeup.
Highly coveted award celebrates the best of QVC beauty
LOS ANGELES, October 7, 2021 / PRNewswire / – The results are in! QVC customers voted for their favorite beauty products and WEN® By Chaz Dean won several categories.
WEN® 32 oz Cleansing Conditioner was named winner of the QVC Icon category and the Best Shampoo category.
WEN® Botanical Hair & Scalp Tonic was named winner of the Best Hair Treatment category.
WEN® Light Finishing Spray was named winner of the Best Hairspray category.
WEN® Head-to-Toe Men’s Cleansing Conditioner was named the Best Product for Men category winner.
The annual QVC® Customer Choice® Beauty Awards recognize customer favorites in more than 45 categories across cosmetics, hair care, skin care, devices and more. Nominated products are an assortment of the best-selling and top-rated items by customers on QVC.com. These award-winning products will be featured in the QVC® Customer Choice® Beauty Awards digital store and will also bear the QVC® Customer Choice® Beauty Awards logo on QVC.com.
WEN® by Chaz Dean’s flagship product, Cleansing Conditioner won two awards this year as it is a revolutionary step towards beautiful, healthy looking and shiny hair – replacing your shampoo, conditioner, deep conditioner, detangler, leave-in conditioner and even shaving cream. Another iconic product in the range, Botanical Scalp and Hair Tonic, helps improve the condition of your scalp. Formulated with essential oils of Lavender, Peppermint, Eucalyptus, Tea Tree and Rosemary, helping to hydrate scalp skin and add shine and manageability to all hair types. Finally, the Light Restorative Finishing Treatment Spray is a modern, ultra-light finishing spray with a dry finish – designed to give hair flexible and buildable hold.
“I am honored to be nominated for the Customer Choice Beauty Awards. The nominations themselves are amazing, but knowing that the winners are chosen directly by QVC customers affirms what has always been my philosophy: I create products to meet our customers’ needs and what they tell us they are looking for. We wouldn’t be where we are without the QVC customers who have supported us for all these years. It is to their credit that our cleansing conditioner has won the award for best shampoo every year since 2009 onwards, but I’m also blown away that they’ve adopted us in so many other categories as we grow older. “
QVC is a leader in building brands through live video storytelling across multiple platforms while delighting millions of customers every day with new discoveries and new products to love. QVC provides beauty brands with the platforms and tools to build relationships with an engaged community of savvy digital buyers. As a winner of the Customer Choice Beauty Award, WEN® By Chaz Dean continues to foster this engaging community of dedicated customers.
For more information on WEN® By Chaz Dean please visit https://chazdean.com/. To learn more about the QVC® Customer Choice® Beauty Awards, please visit https://www.qvc.com/content/beauty/customer-choice-beauty-awards.html.
About WEN® By Chaz Dean Launched with a single product in 2000, WEN today covers more than 700 products. She has sold over 28 million cleansing conditioners over the past ten years, making her one of the biggest beauty brands on QVC. The line has expanded to include a full line of styling, skin care, body care, lip care, perfume, home, men’s, children’s and pet care. In 2020, WEN won seven QVC Customer Choice Beauty Awards, including Best Shampoo, Best Hair Treatment, Best Hair Spray, Best Body Lotion, Best Self Tan, Best Men’s Product and the QVC Icon Award. During its lifetime, WEN received 35 retailer awards.
About QVC® QVC is a global leader in video commerce across broadcast, streaming, mobile and social platforms, delivering interactive and engaging shopping experiences to millions of people around the world and a broad audience for thousands of vendors. QVC offers the joy of discovery through the power of relationships. Every day, QVC engages millions of buyers on a journey of discovery through an ever-evolving collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, QVC connects buyers with interesting personalities, engaging stories, and award-winning customer service. Headquartered in West Chester, PA, and founded in 1986, QVC has retail operations in the United States, United Kingdom, Germany, Japan and Italy. Globally, QVC reaches 218 million households through its 12 streaming networks and millions more through multiple streaming services, websites, mobile apps and social pages. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram, Where Twitter, or follow QVC on Pinterest, Youtube, Where LinkedIn.
Qurate Retail, Inc. includes QVC, HSN®, Zulily® and the Cornerstone brands (collectively, “Qurate Retail GroupSM“), as well as other minority interests and investments in green energy. Qurate Retail Group believes in a third way to buy® – beyond transactional e-commerce or traditional brick and mortar stores. In addition to being a global leader in video commerce, Qurate Retail Group is one of the leading e-commerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information visit www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook, Instagram Where Twitter, or follow Qurate Retail Group on Youtube Where LinkedIn. QVC, Q and the Q logo are registered service marks of ER Marks, Inc.