Australian company AMR Hair & Beauty has become the exclusive stockist for K18, one of the fastest growing hair care brands. Designed to reverse hair damage, K18 Repair Mask uses patented peptide technology to restore discolored hair to its original state in just four minutes. Since launching the K18 product line on its site in September 2021, AMR Hair & Beauty has reported that sales for the brand have increased 447%, generating $1 million per week.
Online, the K18 Repair Mask has been praised by customers who have noticed immediate results after the first use. Priced at $85 a bottle, the mask drew comparisons with similar products made by industry leader Olaplex.
It also received rave reviews from models Hailey Bieber and Alexis Ren, two of the biggest beauty influencers in the world. The social media success doesn’t stop there – K18’s mask has quickly become one of the most popular products among TikTok users in the beauty and hair care niche.
The vegan and cruelty-free mask contains patented bioactive peptides that repair keratin in hair cuticles to strengthen strands, improve elasticity and produce hair that looks shinier and softer. Peptides are recognized as natural by the hair cuticles and can transport amino acids deep into the hair structure, unlike traditional bonding agents which remain on the outer surface of the cuticles, which can be easily washed off with water or shampoo. K18 works on all hair types and can be used to improve damaged or dry hair.
AMR Hair & Beauty is a pioneer in the hairdressing and beauty industry. As the exclusive Australian stockist for brands such as Olaplex, KEVIN.MURPHY, milk_shake, ELEVEN Australia and now K18, the supplier has become the country’s fastest growing hair and beauty business. AMR has opened three new stores in the last 12 months, and plans for continued expansion are expected to take place over the next few years.