YouTube is gearing up for its second annual Beauty Festival with the help of many of today’s biggest celebrities, influencers and brands.
The company announced Tuesday that Gwen Stefani, Hailey Bieber, Tracee Ellis Ross, Ashley Graham, Winnie Harlow, PatrickStarrr, Jackie Aina, Jen Atkin and more will be taking part in the Beauty Festival, which will take place on YouTube in June. 4 p.m. from 7 p.m. EST.
YouTube’s Beauty Festival will include tutorials, reviews and how-to videos with celebrities and influencers. Segments include a “personal care exchange” between Bieber and Atkin, a shower prep video with Ross, the founder of hair care brand Pattern Beauty, and a makeup tutorial from makeup artist Violet Chachki, among others.
This year’s YouTube Beauty Festival will also be the company’s first purchasable event. YouTube is teaming up with Glossier for the first time to kick off its “Shoppable Shorts Challenge” starting Wednesday, where Glossier will launch its new eyeliner exclusively through YouTube Shorts. Viewers can purchase the product directly through YouTube Shorts videos.
Viewers can also purchase the live streams during the beauty festival from brands such as Dyson, Lancôme, NuFace, Olaplex, Winnie Harlow’s Cay Skin, Half Magic and others.
According to YouTube, her first Beauty Festival last year scored over 6 million views and included appearances from Addison Rae, Emma Chamberlain, Gwyneth Paltrow, Chris Appleton, Millie Bobby Brown, Selena Gomez and more.
