Nu Skin joins more than 40 other cosmetics brands in the Consortium which has set out to measure the environmental impact of products in a uniform way with the aim of using the prototype by the end of this year. The EcoBeautyScore Consortium’s goal aligns with Nu Skin’s goal of putting the customer first and recognizes the need for an easy-to-understand, industry-wide standard.
“A growing number of buyers are basing their purchasing decisions on the environmental impact of products,” said Ruth Todd, senior vice president and chief reputation officer at Nu Skin. “It’s time to provide customers with even more clarity and transparency about the environmental impact of their beauty products. We look forward to partnering with other industry leaders and developing a globally recognized system that empowers consumers to make informed decisions.
Other members of the EcoBeautyScore consortium include Colgate-Palmolive, Coty, The Estée Lauder Companies, Johnson & Johnson Consumer Inc., L’Oréal Groupe, P&G;, Shiseido and Unilever. The Consortium is working with experienced sustainability consultancy Quantis to help ensure a robust, science-based approach to co-constructing an assessment methodology and scoring system that is guided by:
- A common method for measuring the environmental impacts throughout the life cycle of products, based on the principles of the “Product Environmental Footprint” (the European Union’s PEF scientific method based on life cycle analysis (LCA) to quantify environmental footprint of products).
- A common database on the environmental impact of standard ingredients and raw materials used in formulas and packaging, as well as during product use.
- A common tool that allows the assessment of the environmental impact of individual products, usable by non-experts.
A harmonized rating system that allows companies, on a voluntary basis, to inform consumers about the environmental footprint of their cosmetic products, using a methodology, database, tool and rating system that can be verified by independent parties.
In 2019, Nu Skin recognized the need for an easy-to-understand industry standard for beauty products and developed its own internal rating system to improve customers’ sustainability journey. Nu Skin plans to contribute key learnings from this implementation as an active participant in the development of a globally recognized standard.