Social media has caused a change in attitude towards cosmetic treatments, Botox and lip flip fillers. The latter is a “fit” that is currently all the rage on social networks. On TikTok, #lipflip has 64.4 million views.
But what is a lip flip? The treatment uses a neuromodulator (like Botox or Xeomin) to mimic the effects of lip filling, although the results are less dramatic. “When added to the upper lip, it gives the appearance of a fuller upper lip.” mentionned Christina Nalbone, Nurse Practitioner and Director of Clinical Education and Operations at Never / Body. She said the treatment is quite painless and results can be seen in 3-5 days. They last about 6-8 weeks. The meeting is also quick – around 15 minutes, with no downtime.
Filling, on the other hand, is a bit more complicated and a lot more expensive. OA filling syringe at Ever / Body costs around $ 750. A lip flip, meanwhile, costs around $ 150 and is Ever / Body’s most popular treatment with younger customers. In June, Ever / Body hosted a “Lip Service” event with influencers TikTok and Instagram. Each was offered a lip flip after a consultation with an Ever / Body medical advisor.
But not everyone is a candidate for a lip flip. “Usually when we smile, the upper lip curls up to varying degrees for different people. For example, for someone who has a gummy smile, their lip tends to turn around a lot. Before injecting, we animate the patient. We make them smile and pretend to whistle, so we can see how their lips turn, ”Nalbone said. This is used to determine if a patient will see the results of a lip flip. If someone’s lips don’t curl when they smile, they might not be the best candidate. The Botox used in a lip flip relaxes the muscle, which causes the lip to tilt. The filler, on the other hand, simply gives volume. For those who have a lip flip, it may take a few days to readjust to speech after treatment, she said.
When TikTok introduced the influencer Rachel Rigler (647,000 subscribers on TikTok) on the flip flip, she immediately wanted one, she said.
“I always hated my upper lip when I smile, so when I saw a video on how [another TikToker] fixed her upper lip that disappeared when she smiled [with a lip flip], I was like, ‘I have to do this,’ ”Rigler, who is 20, told Glossy. She researched medical spas in Savannah, GA, picked the one with the best reviews, and made an appointment.
“It was my very first experience with Botox or any type of injectable, so I wanted to document the process,” she said. The resulting video, which she first posted in March, has over 325,000 views. In the comments, many people tagged friends, saying they wanted to have one too. But some people criticized her for being too young, she said.
As for the adjustment period, Rigler said: “For probably the first week my upper lip was numb and it was even difficult to brush my teeth because I felt like I was drooling over myself.” In the end, she ended up wanting more and got lip filler in June, which of course she also documented on TikTok.
New York-based dermatologist Dr Dan Belkin said that there are many factors that are likely contributing to the popularity of the treatment. “It is a relatively easy treatment to obtain, in terms of cost, pain, time, risk and cosmetic commitment, in the sense that it is subtle and temporary, ”he said.
Meanwhile, Plump, an injectable cosmetics clinic in Manhattan, has become a favorite place to get treatment. This is in part thanks to the influencer TikTok Victoria Paris (1 million subscribers), who has published his experiences at the clinic several times in the past three months. Since she initial visit when she had the lip flip she returned for various other treatments including Kybella and HydraFacial.
After Paris arrived, Plump received a wave of inbound inquiries, said Richelle Oslinker, director of operations and partner at Plush. Paris first arrived as a paying customer, Oslinker said, but is now enjoying a discount. She added, “We didn’t spend any money on marketing or public relations… It was all social or word of mouth.” Following the first post from Paris, Oslinker said Plump saw a 58% increase in the number of people entering. New customers cited TikTok or the name of Paris when asked how they found Plump. The friend of Paris Suede brooks (1.4 million followers on TikTok) also went to Plump in March and posted a video of her dressing for the occasion. the Publish has 626,000 likes.