The most influential beauty brands on TikTok have been revealed and here’s how you can buy them.
The iconic phrase “TikTok made me buy it” has reached new levels since the app’s user base exploded at the start of the pandemic.
With 20 billion videos tagged “get ready with me,” the app is a gold mine for beauty tutorials, makeup inspiration, and quick access to the next big thing.
According to research by Ubiqutious, 46% of all viral items on the app were beauty products.
A person with TikTok open on their phone. Credit: PA
Anna Siler, Director of Campaign Strategy at Ubiquitous, said, “TikTok’s ecosystem, rooted in authenticity, has proven to be the tool marketers need to replicate engagement rates. and word of mouth marketing retention. Seeing your favorite creator recommend a product or service has the same effect as a recommendation from a friend.
Ms. Siler added, “It not only generates immediate sales, but also creates dedicated brand ambassadors for your business, a conversion that marketers have not been able to effectively control until now.”
The data was gathered by looking at the top beauty products mentioned in news articles since 2019.
Ubiquitous then compared the interest on Google with the dates they started trending on TikTok.
Here are the top 10 most influential beauty products on TikTok in 2022 and how you can get your hands on them.
The most influential TikTok beauty products in 2022
1. Dyson air wrap
You can choose the Dyson Air-Wrap multi-styler in blue/copper, copper/nickel, fuschia/nickel, red/nickel or black/purple.
Available with eight attachments included for £479.99 via Dyson’s website.
2. CeraVe Moisturize
Get LOOKFANTASTIC Ceramide Face Moisturizing Lotion for Normal to Dry Skin.
The lightweight face cream gives you up to 24 hours of hydration for £13.50 via the LOOKFANTASTIC site.
3. The Regular Scrub Solution
This vegan facial exfoliates the skin and retexturizes the complexion.
The ten-minute facial is derived from the Tasmanian Pepperberry and can be had for £6.30 on the LOOKFANTASTIC website.
4. Olaplex 7
No.7 Lightweight Bonding Oil helps nourish dry or damaged hair with heat protection up to 232°C.
Get yours from the LOOKFANTASTIC website for £26 now.
5. La Roche-Posay Toleriane Moisturizer
La Roche-Posay Toleriane Moisturizing Cream for Sensitive Skin is ideal for sensitive skin, containing glycerin, ceramides and vitamin B3.
Free of parabens, fragrance and alcohol, the prebiotic moisturizer will set you back £16.50 via the LOOKFANTASTIC site.
6. Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliator
This leave-in exfoliator is ideal for congested, oily and combination skin.
The gentle formula helps reduce breakouts and blackheads for £31 via the Cult Beauty website
7. Claire’s Glitter Spray
Add sparkle to your day by adding Claire’s Glitter Spray to your cart.
Perfect as festival season approaches, it’s currently 40% off and can be yours for £3 via the Claire’s website.
8. Glow Recipe Watermelon Glow Niacinamide Dew Drops
Give yourself a dewy glow with these Watermelon Niacinamide Dew Drops.
The make-up and skincare hybrid illuminates your skin and is suitable for all skin types for just £31 via the Cult Beauty website.
9. Dior Lip Glow Oil – Dior
Get ready this summer with nourished lips thanks to Dior lip glow oil.
Available in natural and shimmering shades, take it home for £29.50 each via Dior’s website.
10. First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA
The Bump Eraser Body Scrub is currently £5.40 off on the LOOKFANTASTIC site.
The natural scrub is formulated with pumice polishing beads and will set you back £21.60 via the LOOKFANTASTIC website.