What is the Most Popular Beauty Brand in the World?

What is the Most Popular Beauty Brand in the World?

King Francis I, who ruled France from 1515 to 1547, once said: “Paris is not a city. It’s a world”. L’Oréal Paris proves it as the most popular beauty brand in the world, according to Premium Beauty News. Additionally, L’Oréal Paris is also the “most searched” beauty brand in Asia, Europe and South America – dominating in 25 countries (via Tajmeeli). One factor behind the popularity of L’Oreal Paris may be due to their hair care and color lines.

In fact, L’Oréal was founded by chemist Eugène Schueller in 1909 who concocted and sold hair dye formulations to Parisian hairdressers. The rest is history, with L’Oréal later adding the L’Oréal Paris cosmetics line, as well as acquiring other brands under their umbrella.

According to Cosmetics Technology, L’Oréal continues its reign as the world’s leading cosmetics company, even after initially suffering losses during the pandemic. The company rebounded and recorded a 62% increase in online sales at the end of 2020. Statista ranked L’Oréal Paris itself as the world’s top cosmetics brand in a 2022 report, valued at $11.22 billion.

Brand Finance, which analyzes the brand value of companies in various sectors, recently announced good prospects for L’Oréal as the number one cosmetics brand and listed L’Oréal Paris as the group’s main sub-brand. Brand Finance told Global Cosmetics News that L’Oreal’s ability to “innovate and acquire complementary brands that build on its significant history, value and tradition” is the reason for the company’s success.